The Media Is The Message
Medium is the message informs us that the form of a medium embeds itself in the message, where the medium influences how the message is perceived.
The content of the one medium is always from another medium, meaning that everything connects with one another. For example: writing is speech, written word is the content of print and print is the content of the telegraph. But in Medium is the message 50 years Later, it mentions that the content of the message does not matter. The medium matters because it modifies our senses when processing the received information.
Why does it matter? The content of the message matters because of the changes in communication technologies that fundamentally alter people's orientation of the world.